Team Detail

DAVID LEE

Creative Director

Stories

David Lee wasn't just a creative director; he was a brand whisperer. When a struggling sports apparel company came to him, their logo was tired, their marketing stale. David saw potential. He led a brainstorm that defied expectations. Gone were the macho slogans and aggressive imagery. David's vision? Playful mascots, vibrant colors, and a focus on the joy of sports for everyone. The campaign was a smash hit, revitalizing the brand and capturing a whole new generation of customers.

David wasn't afraid to break the mold. For a new electric car launch, traditional advertising seemed dull. He devised a daring plan. Teaming up with street artists, David had them paint cryptic murals in major cities. The murals showcased sleek, electric shapes that sparked curiosity. A social media campaign with the hashtag #MysteryMachine had people buzzing. The reveal? The electric car, sleek and powerful, just like the murals. The launch became a viral sensation.

WORK
EXPERIENCE

Creative Director

2022 - NOW

Creative Director (CheckUX Agency)

Led the creative team in developing and executing a successful rebranding campaign for [Brand Name], resulting in a [Quantifiable achievement, e.g., 20% increase in sales].

Art Director

2020 - 2022

Art Director (Luma Agency)

An art director focuses on the visual elements of a project, collaborating with designers, photographers, and illustrators to bring the creative vision to life. This experience would have honed David's visual communication skills and his ability to translate ideas into compelling visuals.

UX Designer

2018 - 2020

User Experience (UX) Designer

A UX designer focuses on creating user-friendly and intuitive interfaces for digital products. This experience would have given David an understanding of user behavior and how to design experiences that are both visually appealing and functional.

Stanford University

2018 - 2022

Bachelor of Arts (BA) in Communication Marketing

This route would have equipped David with a broader understanding of marketing strategy, consumer behavior, and communication theory – valuable assets for understanding a brand's target audience and crafting effective campaigns.